Understanding Low-Risk Merchant Processing
Before applying for a merchant account, you should know whether your business goes under low-risk. Reason being, merchants in our payment processing world go under low-risk, medium-risk, and high-risk classes. Many retail merchants have low risk and lowered their rates by utilizing EMV (Europay, Mastercard and Visa) innovation at the point of sale to validate card-present transactions. While this innovation has helped brick-and-mortar merchants, it has also pushed more fraud to online channels.